Post by account_disabled on Mar 7, 2024 4:17:16 GMT -6
When we think about positioning in search engines we have two things in mind, the first is Google, the second is being first or at least being on the first page of Google. Today we will try to dismantle this heuristic, investigating the market segments for which it certainly makes sense on the one hand to think about search engines other than Google and on the other to reduce the statement " if you want to hide a corpse, put it on the second page of Google ”, which in some ways does not reflect the truth of the facts. But let's proceed step by step. Alternative search engines to Google There is this rampant disease, which affects all new entrepreneurs on the web. Google, Google, Google, you can't think of anything else. It happens because Google is the best positioned search channel historically.
It is the default search engine, the oldest, most generalist and technologically advanced Venezuela Phone Number on the face of the earth, so it is naturally considered the number one guarantee for digital visibility. As for the rest, we'll see. Over the last 20 years we have seen other search engines mature, but in this article I don't want to talk to you about Bing, Yandex and Baidu, mainly because they are generalists, but above all because I DON'T know them. In particular, Bing is of little interest to me because it doesn't hold a candle to Google in terms of traffic generated, while Yandex and Baidu refer to civilizations other than the Western one, which are distant to me. However, I am interested in vertical search engines , because they are the only way to undermine Google's excessive power. We will therefore see that the most far-sighted projects of the last twenty years are not aimed at everyone, but only at people with specific interests.
And we will see that today the main search engines in competition with Google are not search engines and in fact they are not even really competitors. I made you curious, didn't I? Well, let's see what I'm talking about. The Linkedin search engine I remember when about 10 years ago there was competition between Xing, Viadeo and Linkedin , although it was already clear then who would dominate the market for discussions on business topics: obviously Facebook. :-) Jokes aside (and uncomfortable half-truths), we think of Linkedin as the social network for networking on work-related and non-trivial topics. Although I must admit for transparency and intellectual honesty that I do NOT know Linkedin, I often use its search engine to find people to contact for business purposes, often to request interviews or for other forms of networking. Another use I make of the internal search engine concerns the business communities that I often select for positioning projects.
It is the default search engine, the oldest, most generalist and technologically advanced Venezuela Phone Number on the face of the earth, so it is naturally considered the number one guarantee for digital visibility. As for the rest, we'll see. Over the last 20 years we have seen other search engines mature, but in this article I don't want to talk to you about Bing, Yandex and Baidu, mainly because they are generalists, but above all because I DON'T know them. In particular, Bing is of little interest to me because it doesn't hold a candle to Google in terms of traffic generated, while Yandex and Baidu refer to civilizations other than the Western one, which are distant to me. However, I am interested in vertical search engines , because they are the only way to undermine Google's excessive power. We will therefore see that the most far-sighted projects of the last twenty years are not aimed at everyone, but only at people with specific interests.
And we will see that today the main search engines in competition with Google are not search engines and in fact they are not even really competitors. I made you curious, didn't I? Well, let's see what I'm talking about. The Linkedin search engine I remember when about 10 years ago there was competition between Xing, Viadeo and Linkedin , although it was already clear then who would dominate the market for discussions on business topics: obviously Facebook. :-) Jokes aside (and uncomfortable half-truths), we think of Linkedin as the social network for networking on work-related and non-trivial topics. Although I must admit for transparency and intellectual honesty that I do NOT know Linkedin, I often use its search engine to find people to contact for business purposes, often to request interviews or for other forms of networking. Another use I make of the internal search engine concerns the business communities that I often select for positioning projects.