Post by account_disabled on Feb 24, 2024 4:11:23 GMT -6
What is the internal social media policy When you are about to open (or already have) a social profile or a company web page, you are immediately projected towards the outside world (customers, prospects, stakeholders, etc.). Understanding your target, the way you want to approach them, the topics with which to capture their attention are certainly the first questions you need to ask yourself. But they can't be the only ones. In addition to the outside world, in fact, there is another important interlocutor, which we too often tend to lose sight of: the company's internal staff . Who better than the people who work there every day to know its reality and defend its principles? And who better than them can, on the other hand, damage it with unauthorized or, even worse, ridiculous or defamatory content? Regulating this flow of information is not only important: it is essential to always have an eye on what is being said on the web, fully exploiting its potential and avoiding unpleasant incidents. To do this it is essential to have an internal social media policy . social media policy for employees The internal social media policy, in fact, is a document addressed to company staff which aims to raise awareness and inform them on the correct use of social media both when talking about the company and when interacting with the company and its official pages. It is, in other words, a guide shared among all employees so that they are actively involved - and correctly - in the online life of the brand .
A sort of behavior manual, including indications, good rules and possible sanctions, which Middle East Phone Number List helps staff to talk about the company, or with the company, without making apparently naive and potentially very harmful mistakes. From this point of view, the story of two Domino's Pizza employees is exemplary. A video uploaded to YouTube a few years ago shows two chefs from the well-known US pizza delivery chain intent on tampering (and that's a euphemism) with the dishes intended for unsuspecting customers. No brainer : the two ingenious comedians were promptly fired by the company which publicly apologized, but the media case , in the meantime, had exploded . Now, it is not possible to say that with an internal social policy this episode could not have occurred anyway. However, owning one is still a way to discourage reckless behavior and appeal to its contents in case of similar violations. How to write an effective internal social media policy: 5 rules to follow Writing an incisive internal social media policy and sharing it with the rest of the company is therefore the first step to avoid unpleasant inconveniences, for the company itself and for its employees. This is precisely the first key argument that must be conveyed: the policy is not only useful for the company, but first of all for those who work there.
Here are 5 useful tips for writing a correct social media policy. 1) Select the contents carefully What do you want to say to your employees ? What are the actions that they are invited to do and what should be avoided? As mentioned, the company community starts from within: before starting with the list of "don'ts", explain to your employees what "is done" instead - and is very good to do - such as: liking the brand's official page, sharing blog articles, positive comments or comments of common interest... Make them participants in your mission and encourage them to contribute to the online life of the company, trying to make them understand why it is useful to share an internal social media policy that protects not only the good name of the company, but also their own professionalism. I'll tell you more: informed and involved staff can transform into real brand ambassadors. In jargon it is called social media advocacy and it is that series of activities aimed at transforming internal resources into brand ambassadors and spokespersons . UniCredit did it in a masterful way, developing a training program aimed at its employees: in 2015, as many as 40 employees were elected brand ambassadors of the brand, a strategy that led to exponentially improving the engagement rate of corporate communication. Once you've done the DOs, move on to the DONTs. There is no need to rack your brains, start from what is already valid for offline : use of company logos, code of ethics, use of copyrighted material... each of these can represent a point of your internal social media policy. So, focus on what, unfortunately, can happen online: spread of false news, insults and use of vulgar language, negative comments, etc.
A sort of behavior manual, including indications, good rules and possible sanctions, which Middle East Phone Number List helps staff to talk about the company, or with the company, without making apparently naive and potentially very harmful mistakes. From this point of view, the story of two Domino's Pizza employees is exemplary. A video uploaded to YouTube a few years ago shows two chefs from the well-known US pizza delivery chain intent on tampering (and that's a euphemism) with the dishes intended for unsuspecting customers. No brainer : the two ingenious comedians were promptly fired by the company which publicly apologized, but the media case , in the meantime, had exploded . Now, it is not possible to say that with an internal social policy this episode could not have occurred anyway. However, owning one is still a way to discourage reckless behavior and appeal to its contents in case of similar violations. How to write an effective internal social media policy: 5 rules to follow Writing an incisive internal social media policy and sharing it with the rest of the company is therefore the first step to avoid unpleasant inconveniences, for the company itself and for its employees. This is precisely the first key argument that must be conveyed: the policy is not only useful for the company, but first of all for those who work there.
Here are 5 useful tips for writing a correct social media policy. 1) Select the contents carefully What do you want to say to your employees ? What are the actions that they are invited to do and what should be avoided? As mentioned, the company community starts from within: before starting with the list of "don'ts", explain to your employees what "is done" instead - and is very good to do - such as: liking the brand's official page, sharing blog articles, positive comments or comments of common interest... Make them participants in your mission and encourage them to contribute to the online life of the company, trying to make them understand why it is useful to share an internal social media policy that protects not only the good name of the company, but also their own professionalism. I'll tell you more: informed and involved staff can transform into real brand ambassadors. In jargon it is called social media advocacy and it is that series of activities aimed at transforming internal resources into brand ambassadors and spokespersons . UniCredit did it in a masterful way, developing a training program aimed at its employees: in 2015, as many as 40 employees were elected brand ambassadors of the brand, a strategy that led to exponentially improving the engagement rate of corporate communication. Once you've done the DOs, move on to the DONTs. There is no need to rack your brains, start from what is already valid for offline : use of company logos, code of ethics, use of copyrighted material... each of these can represent a point of your internal social media policy. So, focus on what, unfortunately, can happen online: spread of false news, insults and use of vulgar language, negative comments, etc.